Advice from a professional
Drawing from Self-Determination Theory (SDT), children need to feel competent, autonomous, and connected to engage meaningfully.
Initial Sketches
Item Title One
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Item Title Two
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Item Title Three
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Apple - Siri: Show Me
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Pre and post purchase doesn’t exist. Complete integration. Value Prop., 1 screen purchase flow.
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You never have to stop listening on any Apple device.
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Siri is not just a digital assistant it’s the core of the Apple experience.
Autonomous Play
Math, Music, adrenaline inducing short matching games... Duolingo already provides these opportunities but never explicitly tells students how they improve leaderboard standing.
Matching Games
More like Wack-a-Mole for words, these short sessions practice word recognition PLUS appeal to adrenaline junkies.
Music and Math
With the addition of Music and Math to the Duolingo curriculum it provides subject areas students may enjoy more.
Gaining XP Points = SDT
(Self-Determination)
Solution:
Cheer-Leaderboard
Key Features:
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Cheer Duo teaches students how to gain XP with games or non language curriculum like math and reading.
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Students may have more competency and connection with other modules, thus providing an opportunity for autonomous exploration.
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Triggered by students with 0XP for 2 weeks in a row.
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Triggered to highlight new games and non language courses.
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Before initiating lesson student is told how many rounds are required to rise in the leaderboard
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Completion of lesson triggers micro-interaction zipping up leaderboard.
Prototype 1 - WIP
This is the space to introduce the Product section. Showcase the types of products available and underline any important or unique features.
US Literacy Issue
Currently 54% of American adults read below a 7th grade level. The pandemic, digital distractions, and the "reading wars," began in the early 2000s, are perhaps a few causes of this issue. However, U.S. test scores continue to plummet and adult issues with literacy continue to be discovered.
Competitors
There are many digital literacy apps, however not one platform exists that combines high quality language and math learning.
LexiaCore is a literacy app for 3rd-6th graders and Lexia Power Up focuses on middle to high school literacy. The curriculum prioritizes long learning sessions, not bite-sized learning, Duolingo's specialty.
Duo ABC
Currently Duolingo only engages preschool and elementary readers with Duo ABC.
However, by adding Reading, Writing, and Spelling to existing Music and Math curriculums, Duolingo not only provides more opportunities for self-determination but engages another audience, middle schoolers to adults struggling with literacy.
Feature II - High LOE
Duolingo Adult Literacy Initiative
Advice from a professional
Autonomy-Oriented Motivation: For kids who value choices and control over their actions.
Example: "Choose between vocabulary practice, sentence building, or listening games today!"
Prototype 2: WIP
This is the space to introduce the Product section. Showcase the types of products available and underline any important or unique features.
CONTEXT
As smart speakers and digital assistants continue to gain popularity, Audible, an Amazon company, is in the unique position of being fully integrated with Amazon’s Alexa-enabled Echo speakers and devices.
However, 93% of Amazon device owners do not have Audible memberships.
GOAL
Discover methods to successfully engage/convert Echo speaker owners on Amazon.com.
AUDIBLE + ALEXA
Exploring The Problem
Context
As smart speakers and digital assistants continue to gain popularity, as an Amazon company, Audible is in the unique position of being fully integrated with Amazon's Alexa-enabled Echo speakers and devices.
However, 93% of Echo speaker owners do not have Audible memberships.
Goal
How might we, increase Audible purchases by design and messaging Echo speaker/Audible integration, at various touch points in the Amazon.com shopping purchase flow.
My Role
Lead end-to-end process:
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Research
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Competitive Analysis
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Concept Ideation
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Prototyping
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Presentations
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Testing
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Cross-functional Alignment
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Findings & Recommendations
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Marketing Mock-ups
